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Motions Charts Sharpen Focus

Google Analytics Motion Charts give analysts the ability to give data "point pattern analysis," according to Jessica Hullman. The visualization tool offers a wealth of insight at one glance, but Hullman has noticed the Google's feature hasn't gained much traction. She attempts to analyze why, suggesting that many marketers' and SEO professionals' relative lack of experience graphing data could contribute to the problem.

Did Google goof, Hullman asks. "Despite the focus on the graphs themselves, thinking about the audience is a huge part of the successful application of a visualization tool," she writes. "A user's 'graph sense' is the knowledge that develops gradually as a result of creating and using graphs in variety of problem contexts."

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