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SEO Roadmap

Establish a plan, create a tactical mix of social media efforts, and put together metrics to measure goals. Sounds simple, but planning a SEO and social media roadmap has never been more critical, especially since marketing budgets remain tight and gaining and maintaining customer confidence is critical to success.

Lee Odden runs through steps to create a roadmap and provides additional insight by outlining an example. Pointing to the site The Student LoanDown, a blog about student loans and college financing from Wells Fargo, he identifies 29 keywords -- yet the site doesn't rank in Google's first page for 26 of them. Odden explains why and makes some suggestions for improvements.

Read the whole story at Online Marketing Blog »

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