• Search Engine Land, Thursday, April 16, 2009 3 PM

Live Search Lead Program Manager Monica Buggia, and former Googler Vanessa Fox, gave a presentation on identifying a Web site's SEO setbacks in Los Angeles Tuesday night.

Reporter Virginia Nussey writes that Fox compared a Web site's rankings to the tip of an iceberg -- merely the surface appearance of a larger hidden structure. Focusing on one piece of the SEO and Web development relationship, Buggia and Fox outlined steps to diagnose ranking and indexing problems. A flow chart to locate a clog in the pipeline demonstrated how to identify traffic drops, as well as crawling, indexing and ranking problems.

Read the whole story at Search Engine Land »