How PPC, Organic Work Together

Search Engine Land, Friday, April 17, 2009 3:45 PM
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Marketers know the best media strategy combine paid and organic search. But convincing management to invest in both might not be easy, especially as budgets remain tight. Sami Carroll provides fodder to pitch the boss or the client and execute the plan.

Benefits from combiningg paid and organic search campaigns range from improving the ability to block competitors' ads, to improving brand recall for your company. Some suggestions from Carroll include maximizing results on a limited budget, capitalizing on early research, knowing what to leave in and take out, and paying attention to the results in analytics.

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