Josh Katinger Talks 404 Redirects

Search Engine Guide, Monday, April 20, 2009 3:45 PM
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Manoj Jasra gains insight into the importance of monitoring error pages through an interview with Josh Katinger, Accession Media president and co-creator of Errorlytics, which centralizes reporting and handling of 404 "Page Not Found" errors on Web sites.

Katinger tells Jasra that if you own a site that depends heavily on ad revenue, which in turn depends on page views, fixing your 404s can preserve site visits and page views. "Letting pages on your site continue to 404 is like throwing money out the window."

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