RAM: License to Ill
Tape decks have gone the way of the in-dash eight-track, but the enduring appeal of the carefully composed, old-school mixtape made Muxtape a huge Web hit early in 2008. The make-your-own-online-mix site drew over 97,000 users and 1.2 million unique visitors in its first month online, and among its hosted mixes were some truly dazzling displays of music-dork virtuosity. Then, while Muxtape founder Justin Ouellette was negotiating licensing deals with major labels, a complaint from the RIAA to his server company - accusing him of violating licenses by hosting songs - knocked the site offline.
In a long note to Muxtape users that Ouellette posted online, he mentioned that he never did get a clear reading from lawyers on whether his site was legal or not. "In the end," Ouellette wrote, "Muxtape's legality was moot. I didn't have any money to defend against a lawsuit, just or not." But Muxtape is very much alive - it has recently resurfaced, in a beta version, as an artist-powered venue for musicians to promote themselves. "Every artist I heard from was a fan of the site and excited about its possibilities," Ouellette mentioned in his September 28 note. Now those very artists - among them indie-music big shots Girl Talk, Dan Deacon and Of Montreal - are making the new Muxtape possible.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...


Be the first to comment on "RAM: License to Ill"
Leave a Comment