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Catching the eye of Mother's Day shoppers means having "clean behind the ears" ads. So, Noah Belson provides a "virtual washcloth" of PPC tips for Mother's Day. Belson suggests putting the emphasis on personalization.
Here's one tip made for Mom's Day: "Promoting same-day or next-day delivery tends to put flower delivery ads over the top. Even shoppers who haven't waited until the last minute seem to find quick delivery appealing..."