Mother's Day PPC Tips

Catching the eye of Mother's Day shoppers means having "clean behind the ears" ads. So, Noah Belson provides a "virtual washcloth" of PPC tips for Mother's Day. Belson suggests putting the emphasis on personalization.

Here's one tip made for Mom's Day: "Promoting same-day or next-day delivery tends to put flower delivery ads over the top. Even shoppers who haven't waited until the last minute seem to find quick delivery appealing..."

Read the whole story at Yahoo Search Marketing Blog »
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