PPC Think Tanks Spur Achievements

Search Engine Journal, Wednesday, April 22, 2009 3 PM
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"One of the benefits of an active interactive agency department with multiple PPC experts is that multiple people bring new insights to the table," writes Brian Carter.

Input from various interactive areas adds value for clients, he adds. For instance, SEO insights are always part of Web designs Carter's firm, Fuel Interactive, does. And one SEM emloyee's geographical testing helped cut a client's cost per click in half.

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