Paid Search Not Paying Off for U.K. Retailers

Hitwise Research suggests U.K. online retailers see less traffic from paid search efforts and more from social networks. Robin Goad writes 8.9% of visits to online U.K. retailers came from paid search listings in March 2099, down from 10.1% in the year-ago month.

Goad tells us that retail categories receiving the most traffic from social networks during March 2009 were auctions, fashion and department stores. These combined market segments account for more than half of all visits from social networks to online retailers. He also lists the 10 online retail Web sites that receive traffic from social networks.
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