Buying An Expired Domain?

How to handle an expired domain you've recently purchased? Rebecca suggests three options. New owners either can redirect the old domain to their existing domain, create a microsite that links to their existing domain, or overhaul the old domain and operate it independently.

Rebecca provides the pros and cons for each suggestion. She writes that what new owners do really depends on the amount of work they want to put into the site. They also should check if any search engines still have pages indexed and 301 redirect them as well.

Read the whole story at SEOmozBlog »
Tags: search
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