Search engine optimization professionals often forget the purpose of a Web site is to gain visibility and traffic by appealing to people, not search engines, according to Kevin Gibbons. To that end, he makes these suggestions: Make Web content enjoyable to read. Use short sentences. And, keep a sense of humor when writing copy for the site.
Gibbons also reminds us that while content is important, don't forget to optimize keywords, and links in and out.
Read the whole story at Econsultancy »