Should SEO professionals worry about best practices? Kevin Gibbons believes AOL, Google, Phorm and Microsoft Advertising do. He writes that these companies have signed up to follow the Internet Advertising Bureau UK's recently developed set of best practice for online promotions, aimed at helping companies collect and use data for behavioral advertising ethically.
Companies agreeing to abide by the Internet Advertising Bureau UK's guidelines must begin September 2009, according to Gibbons. Providing perspective on the issues, he serves up some insight from some companies that have agreed to follow the rules.