Actionable Keywords Grab PPC Opportunities

Search Engine Journal, Tuesday, April 28, 2009 3 PM
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How SEO experts choose and group keywords, create landing pages, write ad copy and define target and key performance indicators determine when consumers see the results in search queries. Brain Carter believes it's the "actionable" keywords and phrases that can grab the low-hanging pay-per-click (PPC) opportunities.

In a lengthy and informative post, Carter provides advice on how consumers structure search queries. It depends on how far along they are in the decision-making process. For example, when someone is thinking about going to Myrtle Beach they type in "Myrtle Beach." When they are ready to book a hotel room they type in "book myrtle beach hotel room."

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