Actionable Keywords Grab PPC Opportunities

Search Engine Journal, Tuesday, April 28, 2009 3 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


How SEO experts choose and group keywords, create landing pages, write ad copy and define target and key performance indicators determine when consumers see the results in search queries. Brain Carter believes it's the "actionable" keywords and phrases that can grab the low-hanging pay-per-click (PPC) opportunities.

In a lengthy and informative post, Carter provides advice on how consumers structure search queries. It depends on how far along they are in the decision-making process. For example, when someone is thinking about going to Myrtle Beach they type in "Myrtle Beach." When they are ready to book a hotel room they type in "book myrtle beach hotel room."

Read the whole story at Search Engine Journal »

Be the first to comment on "Actionable Keywords Grab PPC Opportunities"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives