While the post focuses on reputation management, SEO professionals and marketers can take Egen's advice and easily apply it to managing business brands, too. For example, own your name such as "yourname.com" whether you use it or not. Marketers need to become more aware of how they set up title and metadata behind tags and links, so they show up in search engines at the top of the results page. Do this by beginning with your name or the product name as the No. 1 keyword phrase.