MySpace and CitySearch drew media attention recently with the announcement of MySpace Local, but according to Steve Espinosa the companies either botched or totally ignored implementing a SEO strategy. He writes that MySpace Local uses IP geographical targeting to display a custom home page based on detecting the user's location, which some experts believe doesn't work.
Espinosa details other mistakes in his lengthy post, such as the way the site lists recent business reviews. Many of the links and content rely on java script, which means "no link juice is passed," so search engines won't quickly index the reviews.
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