Does AdWords Management Measure Up?

It's not difficult to measure the return on investment for pay-per-click advertising. Results are traceable through Google AdWords, according to Steve Loszewski.

Google offers a tool that estimates traffic to Web sites and can help determine the ROI. The traffic estimator helps crunch numbers. Loszewski provides directions on entering the required values, such as terms that describe the offering, and country being targeted. After entering the information, clicking "continue" provides the estimate.

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