Microsoft Launches SEM Blog Series
Microsoft has started a new series titled "Search Engine Marketing 101." Rick DeJarnette will head efforts. The posts will cover the importance of SEM, steps to take to improve Web site structure and content, and discuss technical details to help gain rankings in queries.
DeJarnette also will cover pay-per-click advertising campaigns, and touch on concerns about "over-zealous optimization techniques" and how they become more detrimental than helpful.