Around the Net

Factor In Statistical Research For Local Search

Brian Carter attempts to find the statistical correlation between local search factors and actual rankings. The search factors he analyzes include number of reviews, instances of the keyword in the title, photos and videos, user content, in-bound links, and Web pages.

Several scatter graphs provide insight. From those scatter graphs, Carter found R2 values. "I suspect someone from Google will read this and laugh at my non-PhD-ish bafflement," he writes. "Nonetheless, I know where to go next, so there will be a part two."

Read the whole story at SEO Scoop »

Next story loading loading..