• aimClear, Monday, May 18, 2009 4 PM

Marty Weintraub caught up with Chris Sherman to talk about SEO and the Search Marketing Expo (SMX) Advanced in Seattle, June 2 and 3. In the Q&A, Weintraub asks Sherman to describe what has changed most and least since the first conference. Sherman replies "Google."

Sherman tells Weintraub he's been observing the search industry since about 1994, and "by far the most revolutionary change was the advent and rise of Google." During the past 10 years, Google has evolved into "a fairly conservative organization." The transformation has made it "difficult for anyone trying true innovation," Sherman says. Weintraub points to Ask's 3D experiment, and some image and map search projects being done by Microsoft.

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