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Can Google Predict Adam Lambert 'American Idol' Winner?

  • Mashable, Wednesday, May 20, 2009 4:45 PM
"The past three seasons had not seen a front runner quite like Adam Lambert, who has dominated search competition week after week," write 360i's John Cole and Katie Perry of "American Idol" Season 8. Still, that's not the only marker for predicting him as winner, they write. By looking at Google search trends--volume, demographic and geographic--from March through May for the top three finalists of prior seasons, Cole and Perry spotted patterns in the data that also seem to gibe with the prediction.

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