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Still Searching For The Right Links?

""Get more links' is not an effective goal, even if it's the directive you've received from clients or management," writes Garrett French. Instead, French provides 10 broader goals.

For example: Deepen organic keyword portfolios. By building deep links to existing pages using longer tail anchor text, you can increase long tail organic search engine rankings and revenue/conversions from targeted search engine rankings, he writes.

Read the whole story at Search Engine Land »

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