• Adweek, Monday, June 15, 2009 2:15 PM

Village Voice Media is launching a niche ad network called Voice Local Network consisting of local blogs and content sites that share its indie sensibility. The company owns 15 alternative weeklies across the U.S.

The network is already under way, as ads for sites such as Eater.com, real-estate focused Curbed.com and shopping site Racked.com have been sold in recent weeks. Other sites such as Wolfgangsvault.com, which traffics in vintage music; checkoutmyink.com, a tattoo site; and LikeMe.net, which helps users find food and music options based on others' recommendations; are also part of the network.

"With this network, we can align ourselves with good quality sites with similar demographics by plugging in and becoming their sales force," said Village Voice Media president Scott Tobias. "This allows us to extend our coverage into certain verticals and maintain high CPMs."

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