WordPress parent Automattic has partnered with widget maker SocialVibe, PaidContent reports. As a result, Wordpress bloggers can now sign up for a SocialVibe widget, choose a specific charity and
corresponding brand sponsor, and then embed the ad unit in their blog to start earning micro-donations from the brand once readers interact with the sponsored units.
Interactions
include things like watching and rating a video. Progress gets displayed right on the widget with a note like 'My blog has provided 17 books to students in need'. SocialVibe currently donates 100
percent of the proceeds to the charities, but plans to move to a rev-share model by later this year.
People have been able to embed sponsored badges on their Facebook and MySpace
profiles since the startup launched roughly a year ago, and SocialVibe says it has helped users raise almost $500,000 for various charities from these micro-transactions since then.
Read the whole story at Paid Content »