Google Analytics now allows you to import Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track the return on investment from AdWords
campaigns inside the AdWords interface, according to Emel Mutlu. It also lets you use them with the AdWords CPA bidding tool designed to make it easier to manage the process.
Mutlu
explains how to import Google Analytics Goals and Transactions into AdWords. Begin the four-step process with signing up for an account. Once the account is active you can enable sharing and set up a
goal to monitor transactions.
Read the whole story at Inside AdWords »
