• Search Engine Watch, Tuesday, June 23, 2009 5:15 PM

"The real SEO basics are still often overlooked or not understood by many," writes Mark Jackson, who outlines some common failings of Web sites for "'newbies' trying to figure out this thing we call SEO."

For starters, make sure the home page on the Web site serves up in the best way possible under an identifiable URL to help people find the content more easily and keep them coming back for more, Jackson suggests. Other problems: Web sites with minimal content, ones with lot of pages but no content, or Web sites that bury content within an image or pages. Jackson also offers tips on bidding for keywords in AdWords, as well as ways to tell if Web site pages are indexing correctly.

Read the whole story at Search Engine Watch »