Advertisers Rooting For Bing
Advertisers realize Microsoft has put a strong focus on commercial searches. It's evident by the development and integration into the search navigation of specific industry segments, such as travel. He calls attention to the nuances that make the site unique, such as floating a fare predictor into results when it's clear someone is looking for a flight. For local searches, Bing took a cue from Google and embedded a map in the SERP, he writes.