• SEO by the Sea, Thursday, July 9, 2009 2:45 PM

Bill Slawski points to a published Yahoo patent application that explores the process of predicting clickthroughs on search results to reorder images, videos and other multimedia based on how well or poorly they perform at different locations in the search results.

At one point, the patent filing uses images as an example, but Slaswki writes the approach can be used with videos, word processing documents, computer code and plain text, too.

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