• Search Engine Land, Tuesday, July 14, 2009 4:45 PM

Here's more advice on how to get buy-in for PPC campaigns. Mona Elesseily provides insight on overcoming obstacles. Some objections might occur when trying to increase bids to test higher ad positions, or attempting to drive traffic from the content network.

SEO professionals need to demonstrate their expertise in the subject and solid project management skills. Sometimes clients are not convinced the contractor is equipped to make significant improvements. Just because you secured the contract doesn't mean you're done in terms of selling your services, she writes.

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