Identifying Linkable Content
Search Engine Land, Wednesday, July 22, 2009 4:30 PM
Garrett French writes that without a thought-out approach, careful research and custom tools, it's difficult for link builders, writers and content strategists to know what content will attract links in a target market. So, he serves up a detailed list with instruction on developing and distributing linkable content.
Start by identifying the top information sources in your keyword space, extracting resources from the top 20 results, and spotting the linkable content from the top resource domains, French writes. Later you can move on to identify who links to topics similar to content you've already created.
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