Have you heard Google wants to rank brand Web sites? Mark Jackson explains. More often than not, big brands have informative Web sites with lots of other sites linking to them. In Google's view, these two important "signals" imply the site has "authority," a major factor in calculating the "quality score" that determines how Web sites rank in SERPs.
Jackson discusses something he calls the "new realities of SEO," and what you need to do to build your brand online. Making your Web presence special will carry a lot of weight in the new SEO reality. A few tips to help you survive include expanding your Web presence with blogs, press releases, social media channels and link building.