"Relentless" optimization is the key to success, according to Steve. It's all about combining text, products, videos and photos in SERPs, which takes a little more thinking when mapping an SEO strategy. All these elements will impact search results and rankings.
Steve writes that as different forms of content become more prevalent across the Web, and as the demand for this content in different media continues to increase, search engines are faced with the ongoing challenge of finding, organizing and serving up the content. Understanding how each search engine works will become the key to ranking your clients' sites higher in query results.