Google Widens Availability For Conversion Optimizer

Google has made Conversion Optimizer, the AdWords cost per acquisition (CPA) bidding feature, available to any campaign with at least 15 conversions in the past 30 days.

Providing an example on how to use the tool, Austin Rachlin points to recent analysis showing some campaigns that adopt Conversion Optimizer achieve a 21% increase in conversions, while at the same time decreasing their CPA by 14% on average, in comparison to similar campaigns.

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Tags: search
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