Have you thought about where to allocate your SEO budget? Peter Da Vanzo suggests setting clear objectives when allocating capital. Among the common areas for SEO companies that you may want to consider include equipment, staff, advertising and marketing, and calculations based on percentage of sales, Da Vanzo writes.
New SEO business won't have any past sales data to consider, so it's important to be aware of what other SEO companies spend when it comes to considering calculations based on sales, Da Vanzo writes. He suggests keeping in mind past earnings might not be indicative of future earnings and plan accordingly. Similar to other businesses, if you're new to the SEO business you'll have to forecast sales and growth.