Low bids and low budgets for Google AdWords campaigns can reduce the chance of ads serving up in Google search result pages, Amber writes. She reminds marketers to watch out for those keywords that fall below page 1 in the Google SERPs. She suggests increasing bids for important keywords that don't show up on the first page.
Amber reminds marketers to check settings for each campaign. Those who want ads to serve up many times throughout the day can set the default from "'standard - show ads evenly over time' to 'accelerated - show ads as quickly as possible.'"