Determining The SEO ROI

Search Engine People, Friday, July 24, 2009 2:02 PM
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"Yes, I realize that measuring SEO ROI sounds simple enough," writes Laura Callow. But it's not, as she points out when detailing what's wrong with the basic formulas traditionally used: "a case of 'is what you're measuring enough?'" She also provides advice on giving the SEO professional hired to do the job full access to such necessary tools as analytics.
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