Tad Chef believes that even the most boring blog topics can gain subscribers. He uses SEOpitimse as an example, because the site pretty much focuses on SEO and not search engines, yet was able to expand its subscriber base from !,000 to 5,000.
Start by admitting that "SEO is boring," Chef writes. Follow the realization with diversifying readership to similar audiences, finding the right voice, targeting a few platforms and communities that make sense, and guest-blog elsewhere to get exposure.
Read the whole story at SEOptimise »