Follow-Up To Whalen's Boondoggle
Traffick, Monday, July 27, 2009 5:32 PM
In an interview with Andrew Goodman, Jill Whalen elaborates on her controversial article "Is Most of SEO a Boondoggle?" that "associated much of the SEO industry with 'boondoggle,' defined as 'work of little or no value, done merely to look busy.' Reminds me of unnecessary road paving projects!" notes Goodman.
Some disagreed with Whalen; but overall, the debate around her article highlights the need to seriously question the direction of measurement for relevance,says Goodman.
In her interview, Whalen chose to kick things up a notch, according to Goodman. "I don't think I meant to imply that some SEO knowledge expires," she says. "What expires is the propaganda that Google throws out to SEOs like bones to a dog."
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Follow-Up To Whalen's Boondoggle"
Leave a Comment