In an interview with Andrew Goodman, Jill Whalen elaborates on her controversial article "Is Most of SEO a Boondoggle?" that "associated much of the SEO industry with 'boondoggle,' defined as 'work of little or no value, done merely to look busy.' Reminds me of unnecessary road paving projects!" notes Goodman.
Some disagreed with Whalen; but overall, the debate around her article highlights the need to seriously question the direction of measurement for relevance,says Goodman.
In her interview, Whalen chose to kick things up a notch, according to Goodman. "I don't think I meant to imply that some SEO knowledge expires," she says. "What expires is the propaganda that Google throws out to SEOs like bones to a dog."