A/B Experiments In Google Analytics

ROI Revolution, Monday, July 27, 2009 5:32 PM
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Shawn Purtell provides an update on how to view Google Website Optimizer and other experiment data within Google Analytics to measure A/B experiment results. He writes it has become much easier to use since Google added a feature called Advanced Segments.

Purtell steps through the benefits of this feature -- including the ability to segment and customize data, see statistics for more than one goal, look at transaction and revenue data, and exclude internal traffic.

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