A/B Experiments In Google Analytics

Shawn Purtell provides an update on how to view Google Website Optimizer and other experiment data within Google Analytics to measure A/B experiment results. He writes it has become much easier to use since Google added a feature called Advanced Segments.

Purtell steps through the benefits of this feature -- including the ability to segment and customize data, see statistics for more than one goal, look at transaction and revenue data, and exclude internal traffic.

Read the whole story at ROI Revolution »
Tags: search
Recommend (1)