Rand Fishkin looks at three sites where former search engine insiders took the lead role and attempted to spearhead SEO efforts: Eytan Seidman and Oyster.com; Avichal Garg and PrepMe.com; and Jeff Weiner and LinkedIn.com. Fishkin asks, "have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry?"
Seidman, Garg, and Weiner left jobs at Microsoft, Google and Yahoo, respectively, to build the startups. Fishkin steps through the good, the bad and the ugly for each site. An example of "the bad" on Seidman's site is that the top button does not link to anchor text.