Another Take On Nofollows

Google's Nofollow policy continues to baffle SEM professionals, such as Eric Enge, who believes Google wants people to use your information architecture to communicate to users what are the most important site pages, not an artificial mechanism like NoFollow.

Providing examples on how nofollows are commonly used, Enge explains the difference between the most important pages on the Web site for search ranking purposes and the most important pages for users. He writes the reason why the About Us page has a link on every page is because it is one of the most important pages for users.

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Tags: search
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