Bill Slawski has found a Yahoo patent application published this week that provides insight into how the company evaluates search results and snippets served up to searchers. Marketers concerned about what shows up as a snippet for pages in search results when a search engine decides to use something other than your meta description, may want to spend time reading through the patent application.
Slawski tells us the patent filing doesn't go into a lengthy discussion about how the search engine chooses one string of text over another. It does, however, go into detail about page titles, snippets, and the URLs that it displays for a page to see if the words used in a query that found the page are included in the titles, snippets, and URLs.
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