Take a second look next time you think an SEO project is simple. The promise of better return on investments isn't always easy. SEO takes time to work, according to Stoney deGeyter. He writes some companies have the funds to invest, but not quite what it takes to succeed.
Most projects are time-consuming, so expect delays by either the client or the SEO expert. What may seem like a small task can often become larger when properly done. Typically more issues get uncovered than originally found in the initial analysis, deGeyter writes.