• Search Engine Watch, Thursday, July 30, 2009 5:15 PM

If you're attending the Search Engine Strategies conference, Greg Jarboe suggests you bring a book bag. More than 20 authors will be on hand to sign books on a variety of topics, from business and marketing, to PPC and SEO.

As a new author, Jarboe has become addicted to tracking where he ranks on Amazon.com, a pastime almost as addictive as tracking where your site ranks on Google. While Google guidelines do not recommend the use of products to check rankings, Amazon welcomes them. For example, Rankforest provides sales rank tracking for authors and publishers to view historical charts, export rankings, compare items and create alerts.

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