Rand Fishkin believes the Microhoo deal could have both negative and positive influences on the SEO landscape. Companies should optimize sites for Microsoft Bing because the search engine will likely take 15% search engine market share, he writes.
The deal could take some serious time to implement, depending on regulators. Fishkin suggests companies get prepared now, though full implementation for Yahoo may lag up to 24 months behind regulatory approval, according to Fishkin.
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