• Search Engine Guide, Monday, August 3, 2009 11:38 PM

Marketers should have a basic understanding of how to build a Web site, even if you hire a Web developer to do the building. Stoney deGeyter reminds us that each page on a Web site is considered a unique document and that title tags identify the page's purpose.

Aside from the title tags, deGeyter describes the importance of meta keywords, descriptions, body content, heading tags, images, and alt attributes. While there are many other components to building a Web site, these are the key elements, he writes. Many companies don't understand these key components and how they relate to search engine optimization, so they don't use them at all.

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