Richard Baxter points to a video Matt Cutts created that tries to answer some of the questions around recent changes to anchor text and links that influence the way to content serves up in SERPs.
While some SEO experts felt the changes affect search volume data and ranking position, others believe Google had begun promoting brands for big money on category keywords.
In the
video, Cutts says webmasters shouldn't be concerned, and that the change only influences a handful of queries. However, Baxter provides a little more insight on the issue.
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