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Insight Into Performance-Based Pricing

  • aimClear , Wednesday, August 12, 2009 4:45 PM
Derek Edmond explains that one attractive option for mitigating financial risk and maximizing return has been the pay-per-performance ad model. But how does this model fit into today's world of shrinking budgets and demand from advertisers for better results?

Edmond provides highlights from the Search Engine Strategies in San Jose, Calif., panel "Performance Pricing Models: What Every CMO Must Know." He writes that the panelists evaluated SEM campaigns contracted by the performance pricing model. Speakers also offered an overview of the concept, applicability to various channels, key benefits, caveats and crucial success factors.

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