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Google's Caffeine Gives PPC A Jolt

  • ClickZ, Friday, August 14, 2009 12:22 PM
Caffeine will "profoundly" influence the SEO industry and may impact rankings or traffic. Those words from Kevin Lee set the foundation to hypothesize how Google's Caffeine search engine could significantly "shake things up" and impact PPC search strategies based on the Mountain View, Calif., company's announcement.

Google's potential major change to its organic search results algorithm could affect index size, index speed, accuracy, comprehensiveness and personalization, Lee writes. For example, content is only new for a short period of time. He reminds marketers that as the industry moves into real-time search, it will become important that search engines index the most recent information and categorize and rank properly.

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