A recap of last week's Search Engine Strategies conference in San Jose includes a light-hearted but serious public service announcement about hacking sites to gain links. The 58-second video shows Michael Gray and Matt Cutts sitting side-by-side on a bench.
Cutts says he and Gray don't always see eye-to-eye, but one thing they do agree on is that "hacking sites to get links is basically pure evil." Gray chimes in and says "if you're hacking for links, your sites will burn in hell."
Read the whole story at Graywolf's SEO Blog »