Measuring PPC Success

Search Engine Watch, Thursday, August 20, 2009 4:45 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Consider "measuring to profit" to determine the success of PPC campaigns, suggests Jason Tabeling. Marketers should define a successful PPC campaign with deeper metrics, not just return on investment measurement, he says. For example, a T-shirt and a pair of pants each cost $10, but the cost to make the T-shirt is much less than the pair of pants, and therefore is more profitable for the company. It's important to "measure to profit" -- because if you made bidding decisions based on revenue, then you might not care if you sold a T-shirt or the pants, he writes.
Read the whole story at Search Engine Watch »

Be the first to comment on "Measuring PPC Success "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives